The use of cutting-edges technologies associated with modern equipment and the adoption of sustainable management techniques make Jalles Machado a reference regarding the agricultural activity. The precision agriculture with use of automatic pilot, the application of inputs in varied rate, partnerships with research institutes like IAC, CTC and Ridesa to develop sugarcane varieties adapted to conditions of Cerrado, sustainable management with organic production, crop rotation and investments in dams and irrigation enable the company to increase the longevity of the sugarcane plantations and achieve a high agricultural productivity.