Our endless journey began with the passion for denim. We are always craving for generating innovative ideas, obtaining inspiration from nature and surrounding, introducing new materials and clothing, and implementing new techniques which give us the experience and opportunity to grow. We are unstoppable dreamers and that is what gives us the motivation to improve each day, not by following but creating the trend!The idea of High Life Rich Life (HLRL) mainly originated form Dusseldorf, a Fashion city and hub of Germany. I was very much influenced by that city and its peoples lifestyle. Considering that as a primary concern I settled with the name. Obviously, HLRL doesnt decide anything costly or have a place with exclusive social class. Interestingly, it means a feeling of brilliance in design and style. Considering that when anybody wear a HLRL item he/she will feel the flawlessness, quality, greatness and majesty.Weve physical store located at Dhaka, Bangladesh. Besides HLRL products are available at online store as well.Like any other dedicated denim lover I respect the product and how it was raised. Everybody and everything involved is treated with care and honesty. We offer individuality and assure amazing quality, prioritizing high quality and creativity in every step make us unique. When a denim lover will allow us to be a part of their denim closet, the vibe will automatically be transferred towards them. Our denim will not only comfort your body but your mind as well.WE LOVE JEANS, WE ADMIRE IT, WE LIVE WITH IT! This passion we share with every denim lover. Denim, a fabric that ages in the most artistic manner. The longer they are being worn, the more they polish the character and attitude they acquire. They are being shaped by an individuals lifestyle and personality and become a part of them as like their second skin. They represent a person by sharing the same soul and notion. Denim is a way of lifestyle! Well always stay loyal to jeans. Were not looking for fly-by-night fads; our inspiration is found far beyond the world of glamour and catwalks. We dont just offer jeans. We offer a way of thinking, a concept, and an undying passion, fueled by the traditions of denim and the characteristics of the fabric itself.