BEOTI is derived from the word Beotia which is a region of central ancient Greece. BEOTI means "beauty".All the ingredients BEOTI uses are derived from botanicals, especially Australian native plants. All the products and ingredients BEOTI uses are cruelty free, and are suitable for vegans. The purpose of BEOTI is to make your skin perfect. BEOTI insists on developing advanced R&D to make more beautiful and natural products for people and its perspective is to make people comfortable, healthy, and happy.